And yes, that’s the traditional purpose for writing a release. But it has other uses — search engine optimization and quality link-building in particular. When you’re trying to grow a website, a press release is one tool that you might want to keep tucked neatly in your marketing toolbox, right near the front.

SEO Treatment
Some small- to medium-sized operations do put out press releases but unfortunately they aren’t properly optimized for the web. That’s a waste of money.

You have to do some SEO treatment to the content to ensure that it’s searchable. There’s a very specific way to add your target keyword in a release that will increase its chance of ranking high in search results. You definitely shouldn’t stuff it with keywords, but they do have to be present.

Quality Backlinks
Another benefit of a release is that it can give you a quality link back to your website. Backlinking is one major factor that search engines use to determine how a website will rank. A quality backlink increases your reputation and could result in a higher ranking on search engines almost overnight.

The online press release service you use is important — you can’t use a fly-by-night service because it might not have a strong reputation yet.

Syndication
Some online press release services syndicate your content, which means they distribute it on other high profile websites. For instance, the service we use syndicates exceptionally-written content to Yahoo! and Google News. If someone finds a release about your business on one of these major websites that looks like a professionally-written article with a link back to your own website, you’re golden.

Today there are many digital camera printers available on the market. They come with various brand names, features and prices which make it hard to determine the best digital photo printer that fits your need and budget. Below are simple tips that will guide you to determine the best digital photo printer that fits your needs.

- Consider what size your prints will likely be. In case you are pleased with printing 4×6 photos, after that you don’t need to purchase a costly, large format printer. The majority of basic level printers can easily print on regular US letter paper size, plus if you don’t intend to enlarge your photographs, it will be better for you to use a basic digital photo printer.

- Inkjet technology or Dye Sublimation technology? This query is the most important to be asked yourself prior to selecting the best digital photo printer. If you have plan to print both photos and text, the best choice is using printer with Inkjet technology. This kind of printer works by spreading tiny dots of ink through nozzles on printhead. But if you have plan to print only photo prints, the best choice is using printer with Dye sublimation technology. This kind of printer uses heat to transfer dye onto thicker paper for example photo printer paper, fabric or cards. But it is more expensive than the Inkjet technology and the result of photo print is also much better than the Inkjet technology.

Natural, or Organic, Search Engine Optimization (SEO). It’s a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.

Why is SEO important?

Search engine optimization is important for a number of reasons including:

• 36% of searchers attribute top organic position with brand quality
• 60% to 70% of all search traffic comes from organic listings
• 90% of organic search traffic is driven from the top five listings
• 62% of searchers view only one page of results before clicking (Jupiter Research)
• Having the No. 1 listing in both organic and paid search can increase click rates by three times

How do natural search differ from paid search?

The primary differences are:

• Paid search can be launched quickly. Natural search generally takes months to show a return.
• Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
• Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).

How much time will it take to see SEO result?

Time is most important factor in SEO life cycle. Once your website cached by search engines, it will take at least 2 weeks to update the results.

Can any one guarantee a #1 ranking in Search Engine?

No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are simply too many factors outside our control. In fact, in Google’s Information for Webmasters, they recommend that companies beware SEOs that guarantee results.

We are, however, willing and able to make a guarantee as to our SEO ethics.

Will my website stay at the #1 position once my website is placed there?

Search Engine ranking fluctuate frequently. SEO is an on going process. However if your website is maintained by SEO Specialist month to month then it can be stay in top positions.

How long will it take to see results?

This largely depends upon how old the site is. If the site is new, you shouldn’t expect to see significant results from Google until the site has been in Google’s index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.

For sites that have been in existence for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.

Google, is highly dependent upon links in its calculation, and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.

What is SEO Copywriting?

In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO’ed copy.

SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular “keyword density”, which will supposedly perform well in the search engines.

For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.