SEO FAQ’s
What is natural search engine optimization (SEO)?
Natural, or Organic, Search Engine Optimization (SEO). It’s a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.
Why is SEO important?
Search engine optimization is important for a number of reasons including:
- 36% of searchers attribute top organic position with brand quality
- 60% to 70% of all search traffic comes from organic listings
- 90% of organic search traffic is driven from the top five listings
- 62% of searchers view only one page of results before clicking (Jupiter Research)
- Having the No. 1 listing in both organic and paid search can increase click rates by three times
How do natural search differ from paid search?
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The primary differences are:
- Paid search can be launched quickly. Natural search generally takes months to show a return.
- Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
- Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).
How much time will it take to see SEO result?
Time is most important factor in SEO life cycle. Once your website cached by search engines, it will take at least 2 weeks to update the results.
Can any one guarantee a #1 ranking in Search Engine?
No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are simply too many factors outside our control. In fact, in Google’s Information for Webmasters, they recommend that companies beware SEOs that guarantee results.
We are, however, willing and able to make a guarantee as to our SEO ethics.
Will my website stay at the #1 position once my website is placed there?
Search Engine ranking fluctuate frequently. SEO is an on going process. However if your website is maintained by SEO Specialist month to month then it can be stay in top positions.
How long will it take to see results?
This largely depends upon how old the site is. If the site is new, you shouldn’t expect to see significant results from Google until the site has been in Google’s index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.
For sites that have been in existence for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.
Google, is highly dependent upon links in its calculation, and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.
What is SEO Copywriting?
In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO’ed copy.
SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular “keyword density”, which will supposedly perform well in the search engines.
For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.
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